Some time ago, a marine biologist and environmental activist told us about a study. The results were unambiguous: with every wash, tiny plastic fibers from our textiles find their way from washing machines into the wastewater, polluting rivers, lakes, oceans, and soils on an unimaginable scale.

We set out on a mission to stop microplastics from ending up in our environment.

The GUPPYFRIEND Washing Bag is the first step. It makes the microplastic problem visible, communicates it, and makes it tangible for every household. It is an easy to use and pragmatic solution, allowing everyone to do their bit to protect nature.
Based on our own research and development experience, and through scientific findings from our cooperation with universities, research groups, industry partners, and independent laboratories, we develop ideas, initial prototypes, and - in the best cases - effective solutions against microplastic pollution.

With the sales of the Guppyfriend Washing Bags, we support the non-profit organization STOP! Micro Waste. Knowledge and understanding about the sources and consequences of microplastic pollution are the prerequisites for change. STOP! Micro Waste raises awareness about the causes and the issue and provides information to schools and educational institutions on how to keep plastic out of nature.

Guppyfriend is part of LANGBRETT. At LANGBRETT, we produce fair, local, and holistically sustainable clothing and footwear without any compromises. We avoid plastic and chemicals, use natural materials as well as chrome-free leather and develop microplastic-free alternatives. We only produce as much as we sell in a circular production: Old shoes become new ones. We have been producing this way even before it was called circular economy.

  • 299 SEK